
Yes, I am throwing ice-cold water in your face to start our little get-together, courtesy of Front Office Sports.
Friday, I attended the Arizona State Football Kickoff lunch, which was, as expected, a rah-rah fest. While there’s no question that the bottoming out of the football program is in the rear-view mirror, there’s also a reality that the bandwagon still has plenty of room on the booster side. Disagree? Head coach Kenny Dillingham spent part of his speech on Friday in front of a 99.9% maroon and gold crowd(I wore a green shirt with a little cactus on it), speaking on the topic of how the football program needs more from the community. Earlier in the week, he told the Phoenix Business Journal, “My goal right now is I want to get 200 businesses to give $1,000 a month to a player. That’s it,” Dillingham said. “It’s not an arm and a leg to get in, it’s way cheaper than people think.” https://www.bizjournals.com/phoenix/news/2025/08/22/dillingham-wants-more-arizona-business-support.html
When I hear “I love Kenny”, “We bought season tickets this year”, I do ask some of them, would they feel the same if a seven or eight-win season happens in 2025? I’m sure a University of Wildcat fan would be doing backflips with a winning season, while I am equally positive that those who follow Arizona State would say, “What’s wrong with the head coach?”. The maturity of the fan in this marketplace needs to happen, so that in thick and thin, the largest money maker on campus doesn’t slide back into anonymity with a season where the team doesn’t end up in the CFP. As long as the football office doesn’t engage in nonsense, cheating, incompetence, or lack of accountability, as I’ve seen in Tempe at times in the past, I’m perfectly fine with a program that wins 8-9 games (sometimes more) every year. In today’s competitive landscape, where acquiring and retaining talent has become increasingly challenging, can a program like Arizona State remain competitive? It shouldn’t come down to this: a head coach in year three, following a College Football Playoff semi-final, still having to turn over rocks in the community to get the program to where he wants it to be. Now is the time for him to coach, not be put in the role of fundraising…

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